Am I going too far? All the cool kids on the Internet (such as Jay Rosen) are buzzing about the New York Times‘ special multimedia feature, “Snow Fall: The Avalanche at Tunnel Creek:”

I’ve never seen a better design for any story online. It sets a new standard, in my opinion. Now in saying that I am NOT saying “there’s never been anything like it.” Nor am I saying: this is the future of journalism. Nor am I saying that everyone can do this. I’m saying only what I said: in my opinion, it sets a new standard in digital storytelling.

Rarely have I personally been so excited by anything the New York Times has done. But this is truly impressive: an old-media organization standing up to be counted in the twenty-first century. Obviously this level of graphical detail and interactive content is simply too time-intensive and costly to incorporate into most stories, but it absolutely raises the bar for future feature pieces by anyone online.