Newt Gingrich wants you to know that he is “puzzled” about what to call his cellphone, which can do a whole lot more than simply make calls. I’m puzzled by his entire video on the topic, but mostly by the fact that he hasn’t heard of the term smartphone.
The former House speaker uploaded the above video to YouTube on Friday, although it’s only starting to rack up the views now. In it, Gingrich asks for help coming up with a new name for that fancy black rectangle in his hand, one that will help “explain to people that they carry in their hand literally the potential to have a dramatic revolution in how we get things done.” The best alternative he and his team—yes, he has his best men at Gingrich Productions working on this—have come up with in the “weeks” they’ve spent on the task is: “handheld computer.”
Every time a business hits it big — in this case, Samsung with its steady line of state-of-the-art phones and tablets — some intrepid reporter feels the need to explain that a significant portion of its success is attributable to the company’s organizational structure, its ethos, or the number of complimentary amenities available at the headquarter’s on-site gym. The latest exemplar of this approach:
Designers of the Galaxy S III say they drew inspiration from trips to Cambodia and Helsinki, a Salvador Dalí art exhibit and even a balloon ride in an African forest. (It employs 1,000 designers with different backgrounds like psychology, sociology, economy management and engineering.)
“The research process is unimaginable,” said Donghoon Chang, an executive vice president of Samsung who leads the company’s design efforts. “We go through all avenues to make sure we read the trends correctly.” He says that when the company researches markets for any particular product, it is also looking at trends in fashion, automobiles and interior design.
Hangil Song, a Samsung product designer, described a visit to the Marina Bay Sands resort in Singapore, where he said he was amazed by the views of the sky, the cityscape and the water. He wanted to create an effect where water was overflowing from the screen. As a result, taps and swipes on the Galaxy S III’s phone screen create a unique ripple effect.
That’s quite the overhead for a CPU-intensive transition visual.